Search Results

Journal:The Lahore Journal of Business, 2015, Volume 3, Issue No 2

Author(s): Mehrukh Salman, Uswa Naeem

Keyword(s): consumer ethnocentrism, Celebrity endorsement, Attitudes, Purchase Intentions

Journal:Journal of Management Sciences (JMS), 2015, Volume 2, Issue 2

Author(s): Muhammad Zubair Haroon, Mirza A. Haq, Najmonnisa

Keyword(s): : Vicarious role model, Celebrity endorsement, Brand loyalty, Purchase Intention, positive word of mouth

Journal:Abasyn University Journal of Social Sciences (AJSS), 2017, Volume 10, Issue No 2

Author(s): Seyed Ibne Ali Jaffari, Dr. Ahmed Imran Hunjra

Keyword(s): Pakistan, Celebrity endorsement, Celebrity image, Consumer’s celebrity perception

Journal:, 2017, Volume , Issue No

Author(s): Seyed Ibne Ali Jaffari, Dr. Ahmed Imran Hunjra

Keyword(s): Pakistan, Celebrity endorsement, Celebrity image, Consumer’s celebrity perception